Q&A: Sony Ericsson’s Zorayda Pederson on multichannel marketing
July 23rd, 2010 | by admin |Q&A: Sony Ericsson’s Zorayda Pederson on multichannel marketing
To accompany the launch of its Xperia Pureness phone, Sony Ericsson created an international campaign, which combined billboard advertising in select cities, which was backed up by an online programme to identify ‘design influencers’.
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