How do i do a marketing plan? college work?
February 27th, 2010 | by admin |Need to do a marketing plan for a proposed new theme park?
Just tell me what i need to put in it..like do i need a map of the park, sales figures etc?
please help i’ve been off college all week ill and this is due in 2 weeks so i want to make a start on it over the weekend!
Thanks
I hope this wil help you on the way to your success.
Setup a Marketing plan
Sumary of the marketing plan.
Brief description of product to be marketed and associated goals, such as sales figures and strategic goals.
Company analysis: Goals, Strengths, Weaknesses
Customer analysis: Number, Type, Value drivers
Copetitor analysis: Market position, Strengths, Weaknesses, Market shares
Subsidiaries, joint ventures, and distributors, etc.
Customers: Description, Percent of sales, What they want, How they use product, Support requirements, How to reach them, Price sensitivity
Price:
Discuss pricing strategy, expected volume, and decisions for the following pricing variables: List price, Discounts, Bundling, Payment terms and financing options, Leasing options
Promotion: Advertising, including how much and which media, Public relations, Promotional programs, Budget; determine break-even point for any additional spending, Projected results of the promotional programs
Projection long and short: The selected strategy’s immediate effects, expected long-term results, and any special actions required to achieve them. This section may include forecasts of revenues and expenses as well as the results of a break-even analysis.
Conclution: Summarize all of the above.
One Response to “How do i do a marketing plan? college work?”
By Arild F on Feb 27, 2010 | Reply
I hope this wil help you on the way to your success.
Setup a Marketing plan
Sumary of the marketing plan.
Brief description of product to be marketed and associated goals, such as sales figures and strategic goals.
Company analysis: Goals, Strengths, Weaknesses
Customer analysis: Number, Type, Value drivers
Copetitor analysis: Market position, Strengths, Weaknesses, Market shares
Subsidiaries, joint ventures, and distributors, etc.
Customers: Description, Percent of sales, What they want, How they use product, Support requirements, How to reach them, Price sensitivity
Price:
Discuss pricing strategy, expected volume, and decisions for the following pricing variables: List price, Discounts, Bundling, Payment terms and financing options, Leasing options
Promotion: Advertising, including how much and which media, Public relations, Promotional programs, Budget; determine break-even point for any additional spending, Projected results of the promotional programs
Projection long and short: The selected strategy’s immediate effects, expected long-term results, and any special actions required to achieve them. This section may include forecasts of revenues and expenses as well as the results of a break-even analysis.
Conclution: Summarize all of the above.
References :