Howse's Business Opportunity » marketing plan

Chevron earnings triple

admin — Sat, 31 Jul 2010 18:01:09 +0000

Chevron earnings triple
Chevron Corp, the second-largest U.S. oil company, posted three-fold profit growth that beat estimates as refinery margins improved, and raised its 2010 oil and gas production growth target to 3 percent.

Related Blogs

Court: Intel practices did not hurt consumers

admin — Sat, 31 Jul 2010 03:10:04 +0000

Court: Intel practices did not hurt consumers
A court official concluded there was no proof the Santa Clara chipmaker’s marketing practices had hurt consumers and that more than two dozen consolidated lawsuits against the company didn’t warrant class-action status.

Related Blogs

Article Marketing Plan: Steps To Create One?

admin — Fri, 30 Jul 2010 12:02:11 +0000

First Page Google Rankings Are Easy

Article Marketing Key Steps:

Article Marketing is a excellent way to get free Search engine traffic . The key is having a solid article marketing plan. You need to set a goal of writing and submitting at least one article per week to have any impact on your website traffic. You must follow through and stick to your guns and make sure you publish the number articles you have set in your plan for each month.

My article marketing plan calls for to write and submit 1 article per week for my fishing site, now some weeks I write more, but never less than 1 per week. One article may not sound like a lot but you are building links with these articles that will last a lifetime. Also quality and respectability are strong factors when writing articles. If you don’t have a goal to recognized as a expert in your selected “niche” then don’t bother with article marketing.

Article marketing is not a quick hit traffic generator, This process takes time and your website traffic increases will be over time. There are some ways to jump start your efforts by automation but you need to learn the basics before using these tools. But I can guarantee this traffic will be quality targeted traffic. I have been using article marketing for about two years now and my sales have doubled.

Now let’s get to the meat of my article and look at key steps that are needed to make your article marketing efforts successful.

#1 Identify your “niche” market. Do not waste your time starting to write articles until you have completed this step. The more specific you are when you identify what you want to write about the better success you will have.

#2 Create a keyword , keyword phrase list of at least 50 keyword phrases. These words need to be associated with the “niche” market you have chosen. I do not recommend you start out targeting single keywords, select keyword phrases about your niche that are two and three words in length. Concentrate on using keyword phrases that are two and three words in length. The reason I say this is because writing articles that concentrate using just single keywords are very hard to get listed on search engines. It is much easier to get listed with two and three keyword phrases. If you have a low advertising budget, like most of us, I would like to suggest an excellent free keyword phrase generator that is offered by Google adwords. This service is free and you do not need to deposit any money. Type in a single keyword that is associated with your “niche” market. Adwords will generate a list of two and three keyword phrases for you. Make sure you download or copy this list for future use when you are writing your articles.

#3 Start writing articles that use some of the keyword phrases from your list . Start out writing by inserting your two and three word phrases as you go. One thing about keywords or phrases is that you do not want to repeat the same targeted word or phrase more than once every 100 hundred words. Take for example, if I were writing a article about article marketing and targeting the phrase “ Article Automation” and the length of my article was say 700 words, I would need to make sure this key word phrase was not used more than once every 100 words and no more then 7 times total. There are ways to mix your phrases up to get the same ranking without duplicating your phrases; example instead of using “article automation” you could use “automate articles” and not be penalized by the search engines for excessive keywords. Remember concentrate on the quality of your article when inserting keyword phrase. It’s important that you get the attention of the reader.

#4 Create a list of article directories to submit your article too. There are some steps to this that I recommend you use because all article directories are not created equal. You need to build a list of directories that prioritized by their Google rankings. First thing you need to do is go to Google and type in “article directory” in the search box. The results will give you 1000’nds of sites to use in your list development. There are two sites you must put on your list right now and they are ezinearticles. com and searchwarp. com. I use a free Google ranking tool that is simple to use to locate each sites ranking. Type in the following keyword phrase “website ranking tools for Google” at Google’s search box to find a free ranking tool suitable for you, or just e-mail me and I send the link I use. Just a note when developing a list use sites with rankings of 6,5,4,3 first, these sites will get you some traffic over time.

Now your ready to start article marketing! Good Luck In your efforts, Sincerely Mark Fleagle.

Related Blogs

First Vita Plus Marketing Plan / Business Presentation (part 6 of 9) – www.firstvitaplus.info

admin — Thu, 29 Jul 2010 21:04:10 +0000

First Vita Plus Marketing Plan (part 6 of 9) – by Manny Antonio Inviting Alll OFW’s & Pinoys in the Country – Magnegosyo Tayo! – Featured in Kabuhayang Swak na Swak Call/Text Ray Mark Bagoyado +639228869990 email: firstvitaplus@mail.com

Related Blogs

Marketing Plan Pro 11 Orientation – Plan Setup

admin — Thu, 29 Jul 2010 05:59:57 +0000

www.paloalto.com – This session covers your initial plan setup, built-in help and guidance, financial forecasting, formatting, and publishing your plan (printing & exporting).

Related Blogs

Every Attorney Needs A Marketing Plan: 7 Easy Steps

admin — Wed, 28 Jul 2010 15:09:35 +0000

Every lawyer in private practice should have an individual marketing plan, period. The plan should be short, specific, realistic and achievable. Think of legal marketing as your firmâs attorneysâ investments in themselves. Billable hours are important for todayâs income, but what attorneys do with non-billable time determines their futureâ¦and your firmâs.

Individual marketing plans should set forth what each attorney will do over the next 12 months to build, enhance and maintain relationships with key clients. It should also include activities to enhance each attorneyâs credentials as an expert in their chosen area of law.

To be effective, an individual-attorney marketing plan shouldâ¦

â¢ Define a nicheâ¦specialists command premium fees and practice law in the areas they find most challenging and fulfilling.

â¢ Establish expertiseâ¦each attorneyâs goal should be to become a recognized expert in their chosen area of the law.

â¢ Focus on industries and related trade associationsâ¦innovative law firms are setting up industry practice groups and marketing their services to specific industries. Becoming active in one or two carefully targeted industry trade associations is key. Get clientsâ input on which group to join, and conduct due diligence to make sure itâs the right one.

â¢ Include a personal contact listâ¦ starting with existing clients and referral sources. Update and expand the list continually to include people the attorney knows or wants to know.

â¢ Invest in key relationshipsâ¦focus on 20 to 30 people on whom the attorney can spend the bulk of their ânetworkingâ time.

â¢ Include regular visits to top clientsâ¦ asking smart questions, listening, learning, and responding appropriately.

â¢ Give first-year associates a head startâ¦by encouraging them to hone their networking skills, finding their niche and learning the law that serves that niche. Pair first-years with senior rainmakers who can act as marketing mentors.

Remember, clients hire lawyersâ¦not law firmsâ¦and they hire lawyers they know, like and trust. You want your firmâs attorneys to focus their time and energy as much as possible on activities that create, enhance and maintain relationships with individuals in a position to hire or refer you.

This article has been excerpted from âThe Little Black Book on Law Firm Marketing & Business Developmentâ¦ Everything A Managing Partner Needs To Know. â

Related Blogs

6 Questions to Answer for Your Marketing Plan

admin — Wed, 28 Jul 2010 00:07:34 +0000

In order to get the most out of any marketing activity you implement, you need to be clear on 6 specific areas. By answering these questions, you’ll ensure that you are focused and on-track with exactly what you want and need to accomplish in implementing a particular marketing tactic.
Let’s take a look at each of these 6 questions:
1) Who is your audience or target?
What group of people is this marketing strategy aimed towards? Is it your main target group or a subset of them?
You need to be very clear about who this specific marketing strategy is targeted towards in order to ensure that the content, distribution and promotion of it are actually reaching the people you’ve intended it for!
2) What is your main objective?
Before you start to figure out and follow the steps required to implement this marketing tactic, you need to be very clear on your objective(s) for undertaking this.
It’s perfectly okay to have one main objective and several smaller, complementary objectives. This makes sense as marketing strategies do not exist in a vacuum – they are all intertwined and work together. Just pick the objectives that are the most compelling reason right now for implementing this particular marketing tactic.
3) Is this part of another marketing tactic or strategy?
Many of your marketing tactics work in conjunction with each other. The ideal is to have everything work together and feed into each other to gain the most momentum and leverage with your marketing.
If this particular marketing tactic is part of another marketing strategy, then keep focused on that while creating your marketing plan. You want to make sure that everything you do is aimed at reaching all of your objectives – general and specific.
4) How much time is required, and how much time do you have, to implement this?
The time needed to create, produce, distribute and promote a marketing tactic is dependent on you and any other persons you use as a resource (i. e. copywriter, design company, Virtual Assistant, and so on).
There are many things that can impact how long it takes to get something done, such as:
* being a perfectionist
* procrastinating
* not planning ahead
* not having enough money allocated
* not giving people enough notice
* unrealistic deadlines
* not having the tools readily available
* emergencies and unplanned events
* personal commitments
Depending on what you’ve got going on (big promotion or launch, personal vacation or event, busy time of year, etc. ) and how much of the work is dependent on other people, try to determine how long it will take to complete all the steps involved in getting your marketing tactic up and running.
5) How much is it going to cost and how much money do you have to spend on setting up this?
This is a hard question to answer as it depends on how much of the work you farm out to other people and your existing resources. Many marketing strategies can be done for not-too-much money.
Depending on where you are at in your business, you may already have some of the software and products needed to get this marketing tactic up and running, and therefore it won’t be a new expense for you. If you have extra money you can hire outside help, but many of the steps and activities can be done relatively inexpensively by you.
6) Do you need this implemented by a specific date?
When you plot out due dates for your plan, start with any hard deadlines that you are working towards. This usually ties back into your objectives for the marketing strategy.
For example, do you want this tactic to be up and running a couple months before you have your big summer sales promotion? Or do you want to get in on a great Joint Venture opportunity and need to have this strategy in place before then?
Take the time to answer these 6 important questions before you even attempt to put together a marketing plan. This will ensure that the marketing strategies are aimed at the right people and are easily, quickly and affordably accomplished by you.

Related Blogs

Bringing the Natural Taste of Green Tea to India (on Vimeo)

admin — Tue, 27 Jul 2010 09:03:36 +0000

Image taken on 2009-01-12 12:41:24 by Lance Shields.

Related Blogs

KT to Invest 5.1 Trillion Won to Upgrade Network

admin — Tue, 27 Jul 2010 09:03:13 +0000

KT to Invest 5.1 Trillion Won to Upgrade Network
KT Corp., South Korea’s largest phone and Internet company, plans to invest 5.1 trillion won ($4.3 billion) over five years upgrading its network to meet demand for wireless data from smartphone users.

Related Blogs

LIGATT Security Signs LOI Exclusive Rights With ISP Sports

admin — Mon, 26 Jul 2010 18:05:40 +0000

LIGATT Security Signs LOI Exclusive Rights With ISP Sports
ATLANTA — LIGATT Security International, a premier cyber security company, today announced that the company has signed a Letter of Intent marketing deal with ISP Sports. LSI will market the company’s signature product, LocatePC, to over 5 million college students throughout the nation.